Established · Retail · Pollachi, India

Lakshmi Jewellery

Pollachi & Udumalai’s Biggest Jewellery Store

Founded 1968
50%
Revenue Growth
INR 223 Cr
Revenue for Gold & Diamond Jewellery
INR 10 Cr
Revenue for Silver
14,416
Annual Footfall (Gold & Diamond)
What we do

Lakshmi Jewellery is a family-run business established in 1968, known for its exquisite designs and craftsmanship in gold and diamond jewellery. With a strong presence in Pollachi and Udumalpet, the company is expanding to Coimbatore to capture a larger market share.

The problem
The South Indian jewellery market is dominated by unorganized traditional goldsmiths and jewelers, presenting a significant opportunity for organized brands to expand and consolidate market share.
Our solution
Lakshmi Jewellery offers a wide range of high-quality gold, silver, and diamond jewellery with a focus on exquisite designs and craftsmanship. The company is expanding its store presence to capture more market share.
01
Heritage and Craftsmanship
Leveraging decades of experience to provide exquisite jewellery.
02
Customer-Centric Approach
Delivering personalized shopping experiences.
03
Quality and Ethical Standards
Offering hallmarked gold and certified diamonds.
Market

A category big enough to build a company inside.

₹12,035B ₹6,400B ₹5,175B
Obtainable
INR 5,175B by FY28
43% of TAM · 80.9% of SAM
5-year capture target.
Serviceable
INR 6,400B by FY24
53% of TAM
What we can realistically reach given product, geography and channels.
Total Addressable
INR 12,035B by FY28
100% of category
The whole category opportunity.
Target segments
  • 01
    Jewellery Customers in Tamil NaduTraditional · Trust-focused · Quality-conscious
    Large
Geography
India
INR 12,035B by FY28
Why now

The market is moving — timing matters.

Significant headroom for organized brands to expand in the South Indian jewellery market dominated by unorganized traditional players.

  • 01
    Rising disposable income
  • 02
    Need for quality assurance and trust
  • 03
    Significant headroom for organized brands
Traction

The numbers, said plainly.

Revenue Growth
50%
FY24 to FY25
Revenue for Gold & Diamond Jewellery
INR 223 Cr
FY25
Revenue for Silver
INR 10 Cr
FY25
Annual Footfall (Gold & Diamond)
14,416
FY25
Annual Footfall (Silver)
12,745
FY25
TAM
INR 12,035B by FY28
SAM
INR 6,400B by FY24

Carrying 57 years of Tradition, Heritage and Good Luck.

Business model

How we make money.

Retail sales of jewellery

Expanding store presence and leveraging customer trust to capture market share.

Pricing
Hybrid pricing strategy with negotiation options
Distribution

How we reach the customer.

2
Stores
Competition

Where we sit.

Positioning
Us Competitors
High · Depth of capability
Low
Low
Customer outcome · High
Us · Lakshmi Jewellery
Chinna Annan Jewellery
Kavitha Jewellery
Sree Kumaran Thangamaligai
Thangamayal
Jewel One
Lakshmi Jewellery
Our edge

Strong brand legacy

Customer loyalty Exquisite designs
Chinna Annan Jewellery

Aggressive traditional player; second largest in Pollachi/Udumalpet.

vs us · Lakshmi Jewellery has a larger customer loyalty and strong legac…
Kavitha Jewellery

Stable presence; moderate competition in Kerala and Tamil Nadu.

vs us · Lakshmi Jewellery offers greater variety and pricing transparenc…
Sree Kumaran Thangamaligai

Present in Udumalpet; limited influence.

vs us · Lakshmi Jewellery has a stronger market presence and customer tr…
Thangamayal

Corporate chain; low market share.

vs us · Lakshmi Jewellery's strong emotional and generational customer l…
Jewel One

Low market penetration.

vs us · Lakshmi Jewellery provides greater variety and trust.
Defensibility

What protects this advantage.

Moats
Strong brand legacy · Customer loyalty · Exquisite designs
Operational
In-house craftsmanship · Strategic store locations
Customers

Real businesses, paying us.

"I have been a customer of Lakshmi Jewellers for over 30 years. This is my most preferred jewellery store due to its traditional and elegant collections, customer service, and affordability."
Anonymous Customer
"Lakshmi Jewellers had set up a stall at my university, and their bracelets quickly caught my attention. I decided to visit the store and was delighted to see a variety of beautiful designs at affordable prices."
Anonymous Customer
Team

Built by people who've shipped this before.

KS
Krishna Swamy Gounder
Founder

Established the foundation of Lakshmi Jewellery, focusing on quality and trust.

KP
K. Prabhu
Director

Led expansion, diversification, and market leadership.

CC
Cibi Chakravarthi Prabhu
Director

Focused on modernization and growth.

Financials

Historicals and the path forward.

YearRevenueEBITDAMargin
FY25 INR 255 Cr (Gold & Diamond) + INR 10 Cr (Silver) FORECAST
In their own words
“
Poised for scale with a new 20,000 sq. ft. flagship store in Coimbatore.
STRATEGIC EXPANSION
“
Built on a foundation of integrity, trust, and unwavering commitment to quality.
INTEGRITY & TRUST
“
Revenue Growth of 50% from FY24 to FY25 for Lakshmi Jewellery and 42% for Lakshmi Silvers.
ROBUST FINANCIAL PERFORMANCE
Watch

A short walkthrough.

The pitch

Read it the way they pitched it.

Lakshmi Jewellery
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