Fine Jewellery · UAE

LUMA

Reimagining Fine Jewellery in the GCC 

Raising $8.4 Mn
$1528
ANNUAL ARPU
Market

A category big enough to build a company inside.

$54.8B $11.2B $74M
Obtainable
$74Mn
100% of TAM · 100.0% of SAM
5-year capture target.
Serviceable
$11.2Bn
20% of TAM
What we can realistically reach given product, geography and channels.
Total Addressable
$54.8Bn
100% of category
The whole category opportunity.
5.7% category CAGR

Geography
GCC
$54.8Bn
UAE
$5.5Bn
Why now

The market is moving — timing matters.

The category is moving fast — growth at 5.7%. GCC jewellery demand is shifting online. Digital adoption is at all-time high.

  • 01
    GCC jewellery demand is shifting online
  • 02
    Digital adoption is at all-time high
Traction

The numbers, said plainly.

ANNUAL ARPU
$1528
annual
Raising
$8.4 Mn
TAM
$54.8Bn
SAM
$11.2Bn
SOM
$74Mn
Market CAGR
5.7%
Year 5 revenue
$2,10,239K

Luma is a curated, digital first fine-jewellery platform for affluent GCC buyers, combining premium brands with a trust-led, concierge-grade experience.

Business model

How we make money.

Consignment-based model with controlled brand presentation and insight sharing

Competition

Where we sit.

Positioning
Us Competitors
High · Depth of capability
Low
Low
Customer outcome · High
Us · LUMA
MEJURI
MISSOMA
FFARFETCH
NET-A-PORTER
LUMA
Our edge

Reimagining Fine Jewellery in the GCC 

MEJURI
MISSOMA
FFARFETCH
NET-A-PORTER
Team

Built by people who've shipped this before.

Manish Kishore
Manish Kishore
Founder

U-Pro Global has ventured into new Sports Centres around the globe. New Centres opened in 2024 include; U-Pro Action Sports at Atterbury Value Mart, Pretoria, South Africa The centre includes 4 multi-purpose Indoor Courts, 3 Outdoor Padel Tennis Courts & a restaurant/bar. U-Pro Colombo in Sri Lanka The centre includes 2 multi-purpose Indoor Courts New centres in Sharjah, UAE and India are also expected to open in 2025

LinkedIn
Albane Berlin
Albane Berlin
Founder

Venture building & Strategy | Ex-Uber (Careem) | Ex-Oliver Wyman

LinkedIn
Financials

Historicals and the path forward.

FORECAST → Year 1 $1,866K Year 2 Year 3 Year 4 Year 5 $2,10,239K
Historical Forecast
YearRevenueEBITDAMargin
Year 1 $1,866K FORECAST
Year 2 $8,729K FORECAST
Year 3 $45,925K FORECAST
Year 4 $1,08,979K FORECAST
Year 5 $2,10,239K FORECAST
In their own words
A $24B market where the consumer has already gone digital, but jewellery hasn’t….
MARKET OPPORTUNITY
Providing modern consumers trusted, effortless and luxury experience with an end-to-end managed digital revenue engine for brands.
SOLUTION
Enhance your digital presence with zero setup cost, no operational effort, and complete brand control.
PARTNERSHIP MODEL
The ask

What we're raising — and what it builds.

Raising

$8.4 Mn

Use of funds
CapexCapital expenditures for expansion
13%
Working capitalOperational expenses
10%
Branding & MarketingMarketing and branding efforts
16%
Corporate costGeneral corporate expenses
52%
OutletOutlet development
9%

What this round buys
  • — Capital unlocks a UAE launch, omnichannel + AI upgrades, and SKU/brand scale to prove the asset-light revenue engine in 18–24 months
Data room

Request access to these files.

The financial model, cap table, references and the rest of the diligence pack — granted by the founder, one click for signed-in investors.

The pitch

Read it the way they pitched it.

LUMA
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