Wellness · Dubai, UAE

Ritual

Wellness Reimagined For Bodies, Mind & Communities

Upsell Impact Y142%
Upsell Impact Y546%
Guided Rituals Conversion Rate70%
Spa Conversion Rate25%
What we do

Ritual offers a holistic wellness experience combining mental, physical, and social wellness under one roof, tailored for modern lives in the Middle East.

The problem
The Middle East faces a growing epidemic of mental and physical burnout, with wellness experiences often locked behind luxury hotels and gyms, leaving most people without access.
Our solution
Ritual provides a standalone space offering holistic, high-quality wellness under one roof, designed for modern lives in the Middle East.
Market

A category big enough to build a company inside.

Total Addressable
$1049 billion
100% of category
The whole category opportunity.
Serviceable
$1351 billion
100% of TAM
What we can realistically reach given product, geography and channels.
10.2% category CAGR
Target segments
  • 01
    Athletes & Fitness-DrivenPerformance-focused users prioritizing recovery and physical wellness.
  • 02
    Working ProfessionalsWhite-collar professionals in Dubai and Abu Dhabi.
    3Mn+
  • 03
    Wellness-Led Urban ConsumersConscious users embracing mindfulness, energy healing, and growth.
    2.15Mn
  • 04
    TouristsSeek wellness-infused travel experiences annually.
    10.3Mn
Geography
Middle East – North Africa
$33 Bn
Why now

The market is moving — timing matters.

Surge in mental wellness demand post-Covid and increased wellness spending by travelers.

  • 01
    175% more spend by wellness travelers
  • 02
    Surge in Mental Wellness in 2023 vs Pre-Covid
Traction

The numbers, said plainly.

Upsell Impact Y1
42%
Upsell Impact Y5
46%
Guided Rituals Conversion Rate
70%
Spa Conversion Rate
25%
Restaurant Conversion Rate
50%
Raising
$3.9 Mn
TAM
$1049 billion

175% More spend by wellness travelers per trip then regular trips in 2023.

Business model

How we make money.

Membership and non-membership plans with guided experiences and programs.

Targeting urban, health-conscious audiences through influencer walkthroughs, brand collaborations, and wellness content series.

Pricing
$500 m entry
$60 premium
$500 monthly, $500 quarterly, $500 half-yearly, $500 annual, $60 per visit.
Competition

Where we sit.

Positioning
Us Competitors
High · Depth of capability
Low
Low
Customer outcome · High
Us · Ritual
PEAQ
SEVEN
Bana
ANANTARA
ATLANTIS
CONTRAST
Fores
THE ROYAL
Ritual
Our edge

Wellness Reimagined For Bodies, Mind & Communities

PEAQ
SEVEN
Bana
ANANTARA
ATLANTIS
CONTRAST
Fores
Partners

Who we work with.

Blueapple
Technology Partners
Modernice Ltd.
Property Consultants
COLDWELL BANKER
Team

Built by people who've shipped this before.

Soheil Hosseini
Soheil Hosseini
Co-Founder

Founder of Europe’s largest pre-owned software platform and a pioneer of the €10B digital resale industry. Founder & CEO of a 50+ member enterprise tech firm with a multi-venture portfolio across tech, fashion, and mobility.

Faisal Wahid
Faisal Wahid
Co-Founder

27+ years in banking; Senior VP at a leading UAE bank. Pioneer in residential real estate finance with an MBA in International Business & Expansion. Led tech and fashion ventures across MENA & North America.

AM
Aamir Malik
Co-Founder

Serial entrepreneur with an MBA in Finance. 20+ years of multi-industry business leadership. Delivered landmark UAE projects including Dubai World Cup and Dubai Metro. Diversified into crude oil storage and manufacturing.

Advisors
Raza Jafar
Led Palazzo Versace Dubai, Emirates Financial Towers, Capital Club. Founded GSN (UN SDG 8: ethical labor, youth jobs).
Nadir Iqbal
20+ years global leadership in luxury, fintech, lifestyle & digital banking. Led Swarovski MEA marketing; launched Italian luxury brands in US, Europe.
Financials

Historicals and the path forward.

FORECAST → Y1 $2,697,000 Y2 Y3 Y4 Y5 $19,932,000
Historical Forecast
YearRevenueEBITDAMargin
Y1 $2,697,000 FORECAST
Y2 $8,244,000 FORECAST
Y3 $12,196,000 FORECAST
Y4 $16,340,000 FORECAST
Y5 $19,932,000 FORECAST
In their own words
“
MENA has the highest international arrival share of 55% despite low trips – showing strong inbound interest.
MARKET
“
The Middle East Faces a Growing Epidemic of Mental and Physical Burnout.
PROBLEM
“
The UAE lacks a standalone space offering holistic, high-quality wellness under one roof.
SOLUTION
The ask

What we're raising — and what it builds.

Raising

$3.9 Mn

Use of funds
Working Capital
10%
Capex
59%
Sales & Marketing Cost$3.9 Mn
—
Corporate Cost
19%
Get in touch
Watch

A short walkthrough.

The pitch

Read it the way they pitched it.

Ritual
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