Series B · Electric Mobility · Bengaluru, India

Yulu

India's Largest Electric Mobility-as-a-Service Platform

Founded 2017
Team 250-500
Website www.yulu.bike
$31M
ARR
4 million users
Customers
42K
Vehicles on road
4M
Goods orders delivered
What we do

Yulu provides a platform for shared electric two-wheeler rentals, aiming to reduce urban congestion and emissions while serving both commuters and delivery riders.


The problem
Less than 15% of Indians have a Driving License, and most gig workers work multiple jobs and cannot commit to long-term buying or rental decisions. Many drivers do not own a vehicle, and this proportion is expected to increase as the market grows rapidly.
Our solution
Yulu offers an all-inclusive 'Mobility on Tap' service for Rs 200 ($2.40) per day, providing a low-cost, flexible solution for India's gig economy. This includes complete repair and maintenance, insurance coverage, and a dense battery swapping network to eliminate range anxiety.
Market

A category big enough to build a company inside.

Total Addressable
54.41 Billion USD
100% of category
The whole category opportunity.
Serviceable
6.3 Billion USD (estimate)
12% of TAM
What we can realistically reach given product, geography and channels.
Obtainable
2.53 Billion USD (estimate)
4.6% of TAM · 40.2% of SAM
5-year capture target.
19.44 % category CAGR
Why now

The market is moving — timing matters.

The expansion of India's gig economy and the increasing demand for flexible, low-cost transportation solutions create a timely opportunity for Yulu's Mobility-as-a-Service offering. The company's strategic partnerships and technology stack position it well to capitalize on this growing market.

  • 01
    India's battery-swapping boom: Gig workers find a better way to manage fuel consumption (May 2026)
Traction

The numbers, said plainly.

ARR
$31M
↑ 98 % YoY
Revenue TTM
Rs 242 crore
Customers
4 million users
YoY
98 %
Vehicles on road
42K
Goods orders delivered
4M
Unique Users
15M

An all inclusive “Mobility on Tap” for Rs 200 ($2.40) per day

Business model

How we make money.

Mobility-as-a-Service

Pricing
Rs 200 ($2.40) per day
Competition

Where we sit.

Positioning
Us Competitors
High · Depth of capability
Low
Low
Customer outcome · High
Us · Yulu
Zypp Electric
Alt Mobility
EVeez
Yulu
Our edge

India's Largest Electric Mobility-as-a-Service Platform

Zypp Electric
Alt Mobility
EVeez
Team

Built by people who've shipped this before.

Amit Gupta
Amit Gupta
Chief Executive Officer

Amit Gupta is the Co-founder & CEO of Yulu, India's largest electric shared mobility platform, dedicated to decongesting urban traffic through sustainable solutions.

InMobiMobile
LinkedIn

Backed by
Bajaj Auto
Magna International
In their own words
Easy to use, E2W, No overheads as Yulu provides Complete Repair & Maintenance for peace of mind
PRODUCT
Riders, Vehicle and 3rd Party liability insurance coverage
PRODUCT
Dense Battery Swapping Network for Zero range anxiety
PRODUCT
The pitch

Read it the way they pitched it.

Yulu
Powered by craise.ai